(ex: website A : user-centered design approach, website B: usage-centered design approach ) :
For this experiment, we created the user journey as illustrated in Figure 1 in order to to identify critical functionalities that must be integrated into the website.
Figure 1 : User journey.
Furthermore, we constructed a prototype, as shown in Figure 2, to serve as a blueprint in organizing information hierarchy and navigational schema. Thus, ensuring that both product information and transactional features are logically arranged to facilitate easy access and efficient browsing experiences for users.