According to the leading trend of protecting the environment and what is on it, choosing sustainable and environmentally friendly products is the first thing you should do. Our company is an e-retailer that sells sustainable and environmentally friendly products designed to protect people and the environment in particular. It sells various products: single-use cutlery, bags, papers, marine shoes, cleaning tools, and products for personal use.
Despite consumers' positive attitudes toward environmentally friendly products, they need to follow up on their upbeat attitude, so if they have an opportunity, they move away. This is due to several reasons, including what we will focus on solving in our company: the need for more stores for sustainable and environmentally friendly products and their high prices, and most importantly, the absence of encouraging them to continue consuming these products (White et al, 2022).
So, the few consumers who report positive attitudes toward environmentally friendly products and services follow their wallets. In one recent survey, 65% said they want to buy purpose-driven brands that advocate sustainability, yet only 26% do (White et al, 2022). Proposed Solution The way we live and consume directly or indirectly affects the environment. To reduce consumer choices that harm the environment(Ivanova et al., 2016), we have established this company to help make a change in making the right choice the easiest. One of these ways is that we provide an option for our customers to order customized eco-friendly products.
After launching the company, we focus on using methods and procedures(Ahmad et al., 2018) that enable us to achieve those changes: social impact and making using sustainable products a habit. And using other marketing methods to spread the culture of sustainable and environmentally friendly products that help protect us and the environment. In addition to selling a wide range of eco-friendly products at reasonable prices.
The name of the business is Eco-Friendly Products. It is a company that sells a variety of harmless products to the environment with reasonable prices and customized products option.
Eco-Friendly Products is a sustainable company that uses environmentally safe products to build a variety of products helping to reduce pollution and deforestation in the ecosystem.
To become the largest sustainable company in the market where customers can find, discover, and customize anything they want to buy while preserving the integrity of the environment.
We established a questionnaire to study and analyze our targeted customers. And the questionary’s result is as follows:
figure 1: showing the gender percentage of our targeted customers
